2 min read
Using themes to improve booking rates
February 1, 2018
The importance of design cannot be underestimated. While the purpose of your web pages is to provide content, the real game changer when it comes to conversion rates is aesthetics.
This principle also applies to online scheduling. The purpose of your booking pages is to allow others to schedule with you, but the design of the page can significantly impact your booking rates. Recognizing this, we built a theme designer to give you the power to design your booking page and master pages from top to bottom according to your specific needs. The theme designer allows you to change the logo, call-to-action color, font, background image, and many other properties on your booking pages and master pages.
Creating themes allows you to tailor the look and feel of bookings pages for your audiences. Here are a few things you can do with the theme designer to improve booking rates.
Brand your booking page
When prospects and customers access your booking pages, you want to ensure that your brand is instantly recognizable. If your booking page visitors aren't sure they are in the right place, they might leave without scheduling. You can brand your pages by adding a logo, or choosing a background image, font, and call-to-action color that represent your company. These elements will ensure your page visitors that they are in the right place and encourage them to make a booking.
Ensure maximum usability
If a web page is hard to read or navigate, chances are that your visitors will easily give up. With our theme designer you can design your booking pages for maximum usability by determining the opacity of the scheduling pane, the call-to-action color and the style of the booking form. Each of these elements can be customized to ensure your booking page visitors can easily read your page content, navigate through the scheduling process, and fill out our form.
Optimize for different access points
Your prospects and customers access your booking pages from different access points. They may be scheduling with you from their desktop or their mobile device; and may access your booking page as a standalone page or embedded in your website. With the theme designer, you can optimize your themes for different access points, by selecting on which access points your background photo will show. This ensures that your themes are optimized for different scenarios, making it easy for your prospects and customers to book, no matter how they access your page.
It's time to show off your design!
Enter our theme contest for a chance to get featured in our blog and win a $100 Amazon gift card. To enter the competition, send us your booking page or master page link; tell us what you love about ScheduleOnce’s themes and how they have helped your business; and follow us on Twitter, Facebook and LinkedIn. Contest ends February 10 at 11:59PM EST.
We look forward to seeing your themes!