5 min read
March 23, 2021
Do you represent a B2B SaaS company, or a national gym franchise? A community law firm, or a public services department? Are you a private financial advisor, an online tutor, or a professional dating coach?
Whatever you do to bring in the dollars, custom chatbots are good for business.
If you have a website (and let’s be real, it’s the 21st century, who doesn’t?) you will find value in custom chatbots. Your customers, prospects, and colleagues will all benefit from these website chatbots.
For your customers, the experience is a personalized, quirky, to-the-point conversation. Your competitors are making their own custom chatbots to meet the market - your market - 24/7. And your team loves having a chatbot do some of the work, so they can focus on more important projects.
The sooner you publish your custom chatbots, the sooner you can refine them. By personalizing your chatbots you will delight your customers, and save precious time.
What is a custom chatbot?
A custom chatbot is a website chatbot that does just about anything you want it to. It can create a unique and personal engagement experience for your customers. Customize your chatbots to suit your website and business objectives.
There is no one-size-fits-all approach for how to use chatbots on your website. You should create several chatbots that target different audiences with different content. First, your chatbots will be powerful if they are focused. Second, they will be more effective if you personalize them to suit your full range of customers.
How do I personalize a chatbot?
There are many strategies and approaches to making your custom website chatbots. It's important to start with a clear understanding of your objectives.
First, three important questions you should be able to answer:
- Who do you want your custom chatbot to engage with on your website?
To customize your chatbot conversation, you need to know who the other party is. With ChatOnce, you use audiences to segment your website visitors into targeted groups.
- What action do you want your visitor to take after their personalized conversation?
Do you want them to visit a specific page, or view a document? Do you want them to share contact information, or schedule a meeting? With ChatOnce you can share information, schedule meetings, or capture relevant customer details.
- How do you want your custom chatbot to interact with the visitor?
Is your chatbot serious or silly? ChatOnce lets you personalize chatbots to suit your brand, tone-of-voice, and corporate identity. You can also ensure compliance for regulated industries, or international privacy laws.
When you answer these questions you will establish scenarios for your website visitors. Then you can decide which custom chatbots you need to make to best engage with them.
You have several styles of chatbots to choose from:
- Informational chatbots
- Lead capture chatbots
- Instant scheduling chatbots
- Qualified scheduling chatbots
A custom informational chatbot provides information or guidance to your website visitors. Use these chatbots to assist visitors who want to know more about your products or services. You can also customize informational chatbots to short-cut visitors to important content. Personalize these custom chatbots for different pages of your website.
Custom lead capture chatbots capture relevant information from interested website visitors. These chatbots capture information from visitors who don't want to schedule a meeting. It may also be that the visitors don't qualify to schedule a meeting, but you want to be able to contact them. You can customize lead capture chatbots to be fun and memorable. You could also offer exclusive content in exchange for contact information.
Personalized instant scheduling chatbots allow website visitors to schedule time with your team. These chatbots are ideal for campaigns when you want everyone to schedule a meeting. Instant scheduling chatbots allow you to quickly convert campaign clicks into scheduled meetings. You can customize these chatbots based on the traffic sources of your visitors.
Custom qualified scheduling chatbots use key questions to qualify visitors before they schedule. They work well when you want to reach out to everyone, but only schedule with qualified prospects. Customize the qualification questions to suit your business.
The opportunities for engaging your customers with personalized website chatbots are endless. With ChatOnce you can create just about every conversational scenario you can imagine. Custom ChatOnce chatbots are great for business, whatever yours may be.
While your chatbots do their thing:
- Your customers will appreciate the personalized conversational touch
- You’ll never miss a second with your customers and prospects
- Your team will have more time to spend on critical projects
Create custom chatbots today, so you have the upper hand when your competitors come to the party. By starting now and checking in on your chatbots often, you can adapt and update them. In doing this you will be able to consistently serve the changing needs of your website visitors.
ChatOnce can help you to create unlimited custom chatbots for your website. But you don’t have to take our word for it. You can try it yourself at no cost or commitment. To personalize your customer engagement strategy, sign up for a free ChatOnce trial.