5 min read
Use standalone chatbots to capture, qualify, and engage leads
March 1, 2022
There are three different publishing options available in ChatOnce. These are standalone bots, pop-up bots, and targeted bots.
Pop-up chatbots are ideal when you want to add a chatbot to a link or button on your website. For example, you could add a button on your pricing pages that pops up a customized pricing chatbot.
Targeted chatbots are great when you want to add chatbots across your entire website. You can build audience rules to make sure that the right visitors get the right chatbot at the right time.
Standalone chatbots are the easiest way to get started with ChatOnce. You can build one in a few minutes and then share it using a standalone link. They're great for campaign landing pages and there's no need to update your website!
What is a standalone chatbot?
A standalone chatbot is as the name suggests, standalone. You can create and publish your conversation, and immediately link people to the chatbot to start engaging.
A standalone chatbot is different from a pop-up chatbot or a targeted chatbot. These other types of chatbots require you to have a website to publish them on. You will need to install a snippet of code on your website to be able to display them.
Standalone chatbots are truly no-code. As soon as they’re created, you can immediately start sharing them with your leads.
What are the benefits of standalone chatbots?
Standalone bots are great for quickly creating and sharing a link to your chatbot. They can be built and shared in minutes, without needing to get your web development or design team involved.
Use standalone chatbots for paid marketing campaigns
Think about how much money you spend on paid marketing campaigns to target audiences. Are you able to track the ROI? It is a great idea to link these campaigns to a fun, engaging, interactive standalone bot that can quickly capture your leads and connect them to your team via live chat, an instant meeting, or a scheduled meeting.
With a standalone bot, you can ask additional qualification or routing questions to your chosen campaign audience. Alternatively, offer your leads instant engagement if you’ve already qualified them through your ad targeting.
Create a standalone bot instead of a landing page for your next marketing campaign. They're easy to build and you can offer an instant live chat conversation to visitors who've just clicked on your advert or email.
Use standalone chatbots for outbound email campaigns
It can be more difficult to precisely target your outbound email campaigns in the same way you can with paid marketing campaigns. In situations where you may be casting a wider net, it’s important to be able to qualify the leads coming in before handing them over to your team.
Save your team time and allow them to prepare for a lead engagement by having your automated bot capture important information before handing leads over to live agents.
Use standalone chatbots to create a marketing quiz
Standalone bots are great for creating mini campaigns such as a fun marketing quiz for your customers. You can share the standalone link on social media, or through an email campaign, and provide an interesting approach to educating leads about your business. While this method is fun and exciting for your leads, it’s also a great opportunity to capture valuable information, and do some qualification for your sales team at the same time.
Use standalone chatbots to capture more leads
A standalone bot is a great way to capture more leads at individual events, such as networking expos, sales conferences, or webinars. Personalize your chatbot content for the event, and make the experience of filling out personal details more enjoyable than a boring webform.
Use standalone chatbots as personal booking bots
Create a chatbot that acts as a personal booking bot for you or your team. This is useful for returning customers or for leads where you don’t need to ask qualification questions. You can quickly get into offering the lead a live chat, or instant meeting, or scheduled meeting.
What other types of ChatOnce bots are available?
Standalone chatbots are a great way to offer personalized chatbot experiences, without making any changes to your website. But, they aren’t your only option.
- Pop-up bots are ideal for specific pages on your website that have a clear call-to-action. You don't even need to redesign the layout. Simply add the pop up code to a button on your page and the bot will appear as soon as it's clicked.
- Targeted bots are ideal when you want to create multiple bots that target visitors across all the pages on your website. You can create multiple bots that target visitors with personalized content based on what pages they're viewing or how they arrived at your website.
How do I get started with ChatOnce?
If you're an existing OnceHub user, you don't need to pay extra to start using ChatOnce! Your existing user licenses for live chat, instant meetings, or scheduled meetings will work across all our products. Why not get started with one of our ready-to-go templates?
Did you know?
A user license for live chat, instant meetings, or scheduled meetings works across all our products. You don't have to pay extra to use each product!